Hospitality & Tourism; Marketing Research; Social Media; Entrepreneurship.
Ana Brochado is a professor of Marketing and the vice-dean at IBS. She has a BSc in Economics, a MSc in Quantitative Methods and a PhD in Management. Her main research interests are entrepreneurship and hospitality and tourism marketing. She worked for over a decade as a senior economist at the Portuguese Competition Authority and as an economist for the Research Department of the Portuguese Securities Commission. She has also served as an advisor to the Strategic Board of the Operational Programme for Competitiveness and Internationalization.
research project at dinâmia'cet-Iscte
Brochado, A., Troilo, M. & Shah, A. (2017). Airbnb customer experience: evidence of convergence across three countries . Annals of Tourism Research. 63, 210-212.
Lupu, C., Brochado, A. & Stoleiu, O. M. (2017). Experiencing Dracula's homeland. Tourism Geographies. 19 (5), 756-779.
Santos, M., Brochado, A. & Esperança, J. (2016). Foreign direct investment patterns of global hotel chains. Journal of Business Research. 69 (11), 5235-5240.
Brochado, A. & Rita, P. (2017). Exploring heterogeneity among backpackers in hostels. Current Issues in Tourism.
Rodrigues, H., Brochado, A., Troilo, M. & Mohsin, A. (2017). Mirror, mirror on the wall, who's the fairest of the mall? A critical content analysis on medical tourism. Tourism Management Perspectives. 24, 16-25.
Seniors in international residential tourism: looking for quality of life