Collective

Principal Investigator

Ana Costa

Coord. DINÂMIA'CET-IUL

Ana Costa

Partner Institutions:

funding institution

Fundação para a Ciência e a Tecnologi

Research Group

Governance, Economy and Citizenry

A behavioural approach to consumer credit decision-making

BEHAVE

presentation

The four main goals of this project are, thus:1) To investigate the heuristics and the cognitive biases that affect consumer credit decision-making, when accessing and appraising information and choosing. Indeed, people may fail obtaining relevant information due to inertia, or they may not process it accurately due to calculative inability, framing effects, myopia, over-confidence, or they may fail to act on this information due to lack of selfcontrol.2) To investigate the extent to which sellers' marketing strategies manipulate heuristics and exploit consumer cognitive biases.3) To investigate the extent to which consumer protection policy adequately addresses the identified biases and their exploitation by firms.4) To recommend policy proposals that better address the complexity of consumer credit decision-making.

Outputs & resources

TEAM

D'C-IUL Team:

External Team:

KEYWORDS

Contacts | Research | People

DINÂMIA'CET-IUL

Ed. ISCTE-IUL

Sala 2w4d Av.ª das Forças Armadas

1649-026 Lisboa

T. (+351) 210 464 031 | (+351)  210 464 197

E. dinamia@iscte-iul.pt

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