Cultural & creative industries Co:llaborate to Co:create
WEBINAR Wednesday 3rd June 2020 10:45 to 12:30 CET (9:45 to 11:30 GMT+1)
Started in 2008, 4HCREAT project aims to encourage and support innovation in the creative and cultural industries. This capitalisation webinar will share the results and good practices developed in the project. 4HCREAT partners have explored the user centric innovation and open innovation model within Creative and Cultural sector. The project was particularly interested in the involvement of Generation-Z (15-25) and the use of digital technology in the innovation process.
10:45 – Introduction – 4HCREAT project and tomorrow…
Colin Combe – Caledonian Glasgow University
11:00 - Upgrading the R+D+I of Institutions and CCI companies to supply the demands of «Generation Z» consumers Presentation of the results of the survey and the Joint-market strategy on demand-drive innovation
Yvan Corbat – DEX Group
11:20 - How to improve innovation in the cultural and creative sector? Presentation of good practices in Atlantic Area
Valerie Moreau – Laval Mayenne Technopole
11:40 - The influence of «Generation Z» in Cultural and Creative Industries Presentation of a study on the influence of Generation Z (as consumers, employees, entrepreneurs…) in cultural and creative industries.
Juan Vilanova - EleaDesarrollo
12:00 - Cultural and Creative Industries and Knowledge Production
Ana Rita Cruz – ISCTE Instituto Universitário de Lisboa