Comprehensive and systematic characterization of the publics of the EGEAC equipment and events, according to a set of key dimensions and variables to be agreed between the technical team and EGEAC, based on a technical and scientifically anchored approach to ensure the representativeness of the expected conclusions . This characterization aims to meet the following general objectives: To characterize and analyze the structure, composition and annual evolution of users of equipment, rooms, regular and occasional events organized by EGEAC. To raise and systematize the diversity of schedules and events organized in the various spaces managed by EGEAC and its target recipients. Know, problematize and interrelate the profiles of the public and users of the various events and equipment. Perceive the image of EGEAC in its area of influence. Identify public potentials and strategies of approximation with hypothetical future users.
Period: 2012 - 2014
Funding Institution: EGEAC – Empresa de Gestão de Equipamentos e Animação Cultural, E.E.M.
Coordination: Pedro Costa
External Team: Telma Pereira; Khadija Benis; Inês Velez; Ivana Anastácio; João Belmar da Costa; Tiago Lemos